Publishing Principles & Site Design Philosphyby Jay Skyler
Top 10 Goals in Designing this Website
Always Tell the Truth, Even the Unpopular Ones
Most people find the world of music intimidating. To sign up people up for guitar lessons the easiest thing to do is to affirm what they believe to be true and make them feel comfortable. The last thing you want to do is to add a sense of greater confusion by shattering any preconceived notions they might have. But so many of these ideas are negative, counterproductive or even outright prejudice. If everyone in the music community did the right thing we could eliminate blatantly false prejudices like "girls can't play guitar" or "you have to start as a child" from popular consciousness within a decade. But I guess this would take away a convenient excuse from teachers who can't adapt to a students learning style.
Education before Search Engine Optimization
One of the biggest factors in how high Google and other search engine rank your pages is whether or not material on one page is duplicated on another. Now this site has been plaigerized in at least 9 different languages (according to Copyscape.com), which hurts my rankings, but another issue is how much material is duplicated inside the site itself. I cannot assume the level of musical knowledge of any visitor to the sight, therefore I must repeat explanations of core theory and notation concepts. Plus it is standard educational practice to begin guitar lessons (or any kind of lesson) with a review. I can't vary the text up too much because music theory has a specific specialized vocabulary that must be used consistently. This is why so many times the image on a page is often the #1 search result, but the page itself is on page 2 or 3. You can help combat this by linking to the site using the sharing buttons, or by using the HTML or BBCode on the bottom of each page.
Speed is of the Essence
Pages load in under 1 second as measured by Pingdom or Webpage test when benchmarked from a Northern California server using Google Chrome.
Two Clicks to Any Page
No one likes to
dig. Regardless of what page you are on, you can reach any other page on the website with no more than two mouse clicks or taps.
No Cookies required
To eliminate privacy concerns, this site is completely functional with cookies blocked in your web browser. This took a surprising amount of work to implement, but the work is done.
No Registration Required
All Sharing Links Implemented in HTML Only
Everything on the Site is Free to View on the Site
No Third Party Ads
Maintain Human Friendly URLs
In your browser address bar this site will display www.jayskyler-guitarlessons-sanfrancisco.com plus a long filename that is usually the title of the page. This is because search engines and computers are very literal and have no clue what you are talking about unless you spell it out for them. Every page on the site can be reached at the sites original (and actual) name www.Jayskyler.com, and important pages have a shortened filename featured in the picture on the top of the page, so instead of
www.jayskyler-guitarlessons-sanfrancisco.com/guitar-fretboard-diagrams/index.htmlyou can simply type
www.jayskyler.com/chartsto link to the page. You can even leave off the www if you are typing into your browser address bar.
- Written by Jay Skyler
Guitarist, Vocalist,and Guitar Instructor, Guitar Teacher Guitar Lessons with Jay Skyler
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